What Is SEM – Search Engine Marketing?
A Definition of SEM
According to wikipedia:
Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
SEM – Paid Placement and Contextual Advertising
Florida Web Coaching recognizes the value of contextual advertising and paid inclusion as valid SEM strategies, however, our experiences have been that very few paid inclusion sites have tracked to provide a positive return on investment and most that internet websites are more interested in front-page search placement than the valid generic branding that contextual advertising provides. Therefore, we almost exclusively provide paid placement (PPC) advice and management.
The Advantages of Paid Placement
There are very few ways that are as effective in providing instant, track able advertising results as paid placement as a SEM strategy. A paid placement plan through Google or Bing provides first-page search results (in the paid placement areas) as quick as 24 hours from the campaign initiation.
This method is completely cost controlled, location centric and can even be modified by demographics and time of day for when ads should appear.
When properly managed, it targets the correct client by the exact search phrase based on their precise location providing laser-like marketing with outstanding results. Combined with optimized web design and thorough web analytics this can be the most transparent and lucrative form of web marketing.
Florida Web Coaching is Google AdWords Certified with extensive Bing adCenter experience providing expertise for your SEM strategy.
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