This is the first of a multi-part series describing Florida SEO web analysis and the steps that can improve the organic significance of your website with the search engines.
I can only assume that you already are working with a program that will analyze your web pages and web traffic. If not, take the time now to setup a Google Analytics account. The analytics program provided by Google is quite comprehensive, provides tons of information and best of all it’s FREE.
If you’d rather pay for a program to dissect your website visitors habits, here are a couple of good ones:
Defined by Google (and pretty much accepted universally), “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page” – Google Answers.
More simply put – it is the percentage of people who spend one page (or less) on your website when they enter it.
To see the Bounce Rate for your entire site in Google Analytics, click: Content >> Site Content >> All Pages – make sure that the reporting dates in the upper right corner are set for the times that you want to see.
Many factors relate to optimizing for the search engines but one of their most important areas is the significance of your website to search terms that are being typed in. If your site is measured to be low in “Avg. Time On Page” with little interaction beyond the first page that visitors arrive on (Bounce Rate), it could hurt you in your search engine rankings for the particular search inquiries. Here’s what you want to do:
By utilizing SEO web analysis for bounce rates (good and bad) on your site and individual pages, you could optimize your web presence in Florida as well as other areas. Implement the good practices described above to increase web traffic from search engines organically … the way that we all want to.